Change is inevitable but it isn't always for the better.
Mattel and Nickelodeon announced a new Dora the Explorer that will be released this fall. By that they surely mean a heavy commercial campaign and tons of product buy ins. Marketed at the tween level this Dora looks a whole lot different. What she lost in weight she gained in eye make up. New Dora lives in a large city and attends middle school sans Boots and the Big Red Chicken.
I prefer Dora as she is now. Sweet but smart. Independent but has friends to help her when she needs it. The story lines are cute and educational. I am sure the new Dora will have storylines that interest the population they are aimed at but what will children learn from new Dora? Take a look at new Dora. What message is she really sending?
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